Workshop 5: Admiring the secenery Forms, AJAX screen layout and and mobile interfraces: To Do (BLUE team) Part B The enhanced customer experience 1.:

Use a table to describe how the customer experience is improved by:

a. Horizontal scalability (eg ordering a taxi by mobile phone call or SMS, mobile Internet, desktop or laptop computer)

b. Service oriented features (eg SMS updates using location data, knowing the driver’s name before the ride and being greeted by your name etc)

c. Other customer services enabled by Web 2.0 (eg reputation system)